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Within the blockchain industry, the term market capitalization refers to a metric that measures the relative size of a cryptocurrency. It is calculated by multiplying the current market price of a particular coin or token with the total number of coins in circulation.
Total Supply is the total amount of coins in existence right now (minus any coins that have been verifiably burned). Max Supply is the best approximation of the maximum amount of coins that will ever exist in the lifetime of the cryptocurrency.
The trading volume indicates how many coins are being bought and sold on specific exchanges. High trading volumes are likely to drive more on-chain activity, for example when people deposit and withdraw funds.
The number of unique addresses that were active in the network either as a sender or receiver. Only addresses that were active in successful transactions are counted.
Positive “buzz“ is often a goal of viral marketing, public relations, and advertising on Web 2.0 media. It occurs when high levels of individual engagement on social media drive the buzz volume up for positive associations with the product or brand.